The word “bonsai” may refer to miniature trees, but Bonsai Fojas is clearly no small talent. A senior copywriter in advertising, she officially became a milliner as well in 2008, launching her own label, Bonne — a line of custom-made fascinators, pill box hats, headbands, clips, and brooches favored by designers, socialites, artists and some well-known personalities.
Her approach is not trend-led; she references the Ziegfeld girls of the 1920s and unconventional women of the 20th century — the likes of Louise Brooks, Coco Chanel and Marchesa Luisa Casati. As a result, her candy-colored creations channel an era of elegance and sophistication.
It is her unique aesthetic, vivid imagination, eccentricity and wit that appeal to the young set. Not one to play by the rules, she mixes colors and uses assorted materials such as feathers, beads, tulle, lace, felt fabric, French netting, Swarovski crystals and sequins that complement one another. She creates pieces that she genuinely loves and would wear herself, but always keeps in mind the customer she is designing for — someone who is fun, quirky, and not afraid to express her personal style.
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